Lung
Preceptorship

The Brief

The 5th MIDI Lung Preceptorship was an international medical education event hosted in Lund, Sweden. Specialists from Portugal, Greece, Benelux, and Scandinavia were invited — making this a genuinely cross-cultural brief that needed to feel cohesive across all touchpoints.

The event required a full identity: a logo that could stand independently, a registration landing page built on Bootstrap, and an email suite covering invitation and confirmation. Everything needed to feel like the event's own brand — not a Boehringer corporate communication — while still acknowledging the sponsor appropriately.

The Logo

The logo needed to communicate the event's identity — a medical education program centered on lung health — while feeling distinctive enough to own the event's visual language. The mark combines a stylized lung form with movement and energy, using a palette of teal, yellow, and navy that reads clearly across both digital and print contexts.

The design was intentionally kept separate from the Boehringer Ingelheim visual identity. The sponsor appears in the header and footer, but the event owns the stage.

Email Suite

Two emails formed the attendee communication: an invitation and a registration confirmation. Both use the event identity — deep blue background with architectural photography, bold white display type, and the event logo anchored in the header. The design is clinical and confident without being cold.

Both emails were designed and developed in HTML and CSS, built to render consistently across email clients.

Landing Page

The registration landing page was built on Bootstrap, translating the event identity into a functional web presence. The page handled registration, faculty profiles, and program details — designed to be immediately legible to attendees arriving from across Europe, regardless of language background.

The page was designed and coded by me, from layout through to deployed HTML.